Watercolour whale fabric design for organic baby clothing brand

ILO* are a sustainable baby clothing brand, based in Bristol. They make fun, gender neutral clothing with playful prints.

When Violeta contacted me and asked me if she could commission me to paint a watercolour whale design for ILO* clothing, I jumped at the chance. This was pretty much my dream project to work on and the end result is something that both of us are super happy with.

Exclusive fabric design with ocean animal illustrations

Watercolour whale repeat pattern design by Jem Loves to Draw

The ocean animals – three species of whale, two dolphins and the largest fish in the world – were hand-painted in my Bristol studio using my signature watercolour style. They were then scanned and arranged as a repeat pattern ready for digital printing onto super-soft organic cotton.

This gender neutral fabric design is exclusive to ILO*. The whale print collection includes GOTS certified organic cotton bibs, hats, rompers and trousers for stylish kids aged 0 to 5.


“Commissioning this print from Jemma was a fantastically smooth and efficient process. She immediately understood what the brief was, was open to ideas and suggestions and somehow managed to still surprise me with the beauty of her illustrations.

ILO* will definitely be commissioning more designs from Jem Loves to Draw!”

Violeta, owner and founder of ILO* Clothing

Bespoke designs for small businesses

If you’re looking for an exclusive fabric print design or bespoke illustration for your small business, contact me to find out more about my availability and process.